Y’s Logo


Y’s is an AI & Blockchain startup in Tokyo – Japan. They wanted a minimalistic logo design. One of the key specifications was the use of red color as in their national flag.


  • A typography based logo design was adopted.
  • Closure property – one of the five Gestalt laws of grouping was used in combining the apostrophe (‘) with the capital letter ‘Y’ to get a minimalistic idea.

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