Vimana is a startup that provides industrial data to manufacturing companies. The application shows several dashboards with visual forms of data representations such as charts and progress indicators.
- A typographic approach was ideated.
- The charts and progress indicators in the product’s application dashboard interface show the rise and fall lines – machine operators get to know the machine performances by looking at these charts. This was used to derive at a logo design that matched the business.
- The angles in the letters of ‘VIMANA’ were cleverly used to form a chart that showed rise and fall lines as the product’s dashboard did.