Required a logo for a new fitness startup with a new concept. The USP of this fitness center was that members could workout inside a transparent custom cubicle so they have their space and isolated from other people on the same floor.
- Ideation of the logo was around the cubicle concept.
- Ideas were initially sketched on paper to get client feedback.
- More ideas were prototyped in the next stage based on the approved concept direction.
- Final design was perfected and several variations of it on for dark and bright background applications were defined.