Content was available in a simple word processing document format. It required graphic elements to supplement the text and aid in scanning of the text blocks.
- Appropriate layouts were selected based on the content such as a two column approach for easy comparison of points.
- Icons and abstract background images were added to make the graphic interesting and attractive.
- Stock photo and illustrations to add balance to text were added.
- Sections were clearly separated to aid ease of content scanning for the readers.