Inqutec is a startup company in the healthcare domain that uses Artificial Intelligence in their products. They wanted a redesign of their old business card.
- Problems identified in their old design were:
- Symbol logo was small and difficult to recognize.
- The round yellow print on white background had visibility issues.
- Corrections and improvements in new design:
- Logo and brand visibility were increased.
- Pill shaped card design was adopted to match with the healthcare domain.
- Symbol logo was completely flushed on a yellow background for better contrast.